ETC News

Cookie Cutter Products Aren’t the Answer

Gone are the days where Henry Ford said, “A customer can have a car painted any color he wants…as long as it’s black.”

No matter what industry you’re in, whether it’s the oil and gas field or finance sector, there is one thing across all verticals that remains the same: our customers want personalized solutions that fit their needs.

As businesses, we cannot simply sell cookie cutter products anymore. Gone are the days where we show prospective clients our pre-made ‘solutions.’ Regardless of your industry, there’s no such thing as ‘one-size fits all.’

Take smartphones for example. You might be thinking “well, everyone gets one of the three iPhone choices.” Or do they?

Imagine getting your new iPhone. What’s the first thing you do? You either rearrange your home screen, OR you download all the apps you love.

Now think. What do those two actions have in common?

They’re custom solutions that solve your problems—big and small. A rearranged homescreen means muscle memory can take over and save you time. A digital wallet that pays all your bills, a messaging app that keeps you in touch with your kid who is studying abroad, and a home security app that constantly gives you peace of mind.

This same idea goes for storage tanks.

Each of your current and prospective clients has specific needs. How many times do you really look at a new client and end up providing them with an exact same replica of a solution you’ve already given someone else? Our guess is never.

The trick, as we see it, is to be driven by processes.

We encourage that you start by first listening to your client and prospective client. From there, you should gain a clear understanding of what it is they’re hoping to accomplish versus what they need. Make sure that you truly understand your current and prospective clients’ long-term goals. Have a strategy session that builds a plan that can be used in the long-run.

We need to bear in mind that our customers each have their own specific set of needs, short and long-term goals. While ready-made products might fit some of those, custom solutions have a larger impact in the grand scheme of things. These tailored products not only fit immediate needs but future needs, making your relationship as a strategic partner proactive, not reactive.

You’re Really Hiring a Family, Not an Employee

When I was young, my father was laid off from his job working at a mill. There were 9 of us Polacek kids, so you can imagine my father’s unexpected job loss made an immediate and dramatic impact on my family. It was unfortunate moments like these that taught me lessons on how I’d eventually like to run my own business.

Of course my father’s company didn’t like laying him off; come on, no one likes to do that. To me, I see layoffs as my own personal failure. Like in life, your actions in business speak louder than your words. As a business leader, your greatest testament is when times are tough. When your backs are up against the wall.

Some of you may be faced with difficult decisions and immediately think: the right decision is the one that loses the least amount of money. While that decision might be the right one for a profit-focused company, we’re an employee-focused business. We choose to do the right thing and take care of the employees by providing benefits during good and bad times.

When the mill hired my father, they really hired my whole family— yes, all 9 kids! As an employer, how we treat our employees makes a profound impact on their families.

At JWF Industries, we’re really a family. We’ve adopted the belief that you’re not just hiring a person, an employee. You’re hiring their family. They’re integrating into our family. That’s a huge responsibility, and it’s not always an easy one…much like families.

Oddly, one of my proudest moments as a leader occurred during one of the hardest moments: when the recession forced us to lay off employees. We were faced with two options:

  1. Payout over $150,000 in insurance for laid-off employees and when they return to work they receive $1000.00, based on the understanding that they receive far less from unemployment.
  2. Lose a little money in a month.

We chose to payout over $150,000 in insurance and compensate returning employees with $1000.00. Because it was without a doubt the right thing to do.

Without our employees, we wouldn’t be where we are today. If you truly want to grow and you want your customer to grow, focus first on the people making it happen every day: your employees. When you compensate them well, give them good benefits, and help them succeed, all else will grow.

Environmental Tank & Container to be featured on Fox Business Network’s Manufacturing Marvels

Manufacturing Marvels

Johnstown, PA July 12, 2018-Environmental Tank & Container, a subsidiary of JWF Industries, announced today that the company will be featured on Fox Business Network, Manufacturing Marvels, on Monday July 16 at 9:30PM and Tuesday July 17 at 10:30PM. Due to ETC’s large manufacturing capabilities and products, this appearance on Manufacturing Marvels will showcase our ever-changing technologies to meet the demand of the oil and gas industry. This opportunity will highlight our 2 newest tanks; the Stadium AST and the “Next Generation Frac Tank”, the Legal Load.

ETC, a leading manufacturer in the oil and gas industry, is innovating the way the industry operates by changing the game by maximizing pad space. Custom tailoring volume capacity to user needs and optimizing available pad footprint was the drive behind the design of the Stadium AST.

The Legal Load is the “Next Generation Frac Tank” that will revolutionize the way our customers store and move both fresh and produced water. These unique designs save time, money and pad space.

These new designs also define the movements ETC is taking to ensure safe and responsible operations on a well pad; as well as supporting the communities where they work.

“We hear what people say about the needs in the fields – provide the best products for safe extraction, protect the environment, and create awareness of safety, – and truthfully, we agree,” said Bill Polacek, CEO of ETC. “This drive demonstrates our standards as a business and the greater value we provide in meeting the demand to deliver the best products for the oil and gas industry.”

The company’s success is inspired by the innovation of the employees, and the constant desire to advance technologies in the oil and gas industry. ETC is based in Johnstown, PA. More information about ETC is available at


ETC Named Manufacturer of the Year

Johnstown, PA:  Environmental Tank and Container (ETC), a division of JWF Industries, was named Manufacturer of the Year at the 6th Annual Northeast 2018 Oil and Gas Awards.

The Oil and Gas Awards are a platform for the Industry to demonstrate and celebrate the advances made in the key areas of environmental stewardship, efficiency, innovation, corporate social responsibility and health & safety.  The Manufacturer of The Year Award recognizes the outstanding contribution that a manufacturer has made to the industry in the region. To be eligible for this category a manufacturer must demonstrate that its products are in use by clients in the region. Written entries were submitted in December and judging was based on such factors as demonstrating an innovative and progressive culture geared toward improving and inventing new products, solid health and safety records, and a clear commitment to corporate social responsibility and community leadership.

ETC’s entry focused on a new, patent-pending Vertical Storage Tank that the company is manufacturing and marketing throughout the country.  This elliptical-shape tank is the next generation Frac Tank that has been designed to minimize transportation costs while also doubling the tank’s capacity. Another new, patentable product on an oval above ground storage tank is also being pursued.

“These two products are examples of the ingenuity and creativity of the entire staff at ETC who continually find innovative ways to support our customers’ needs while lowering costs,” said ETC and JWF President and CEO Bill Polacek.

ETC/JWF is the first company in the region to win one of the Northeast Oil and Gas Awards.

“This award represents the continuing change taking place in the greater Johnstown area.  More importantly, it is a testament to the hard work of our employees at ETC and throughout JWF Industries. I couldn’t be more proud of what they have accomplished.  The oil and gas industry is very volatile but our employees continue to find ways to grow and diversify our company. This adds one more reason why Johnstown and JWF Industries have the highest caliber workforce in the county!  That’s why our Passion Statement at JWF continues to say that ‘we will find out what our customers need, and then grow and change to meet those needs,’” continued Polacek.

Commenting on ETC, the judges said, “ETC’s entry highlighted their deep commitment to the Northeast Region, and included examples of outstanding customer support including stepping in to help a customer whose supplier had gone bankrupt and delivering the vessel in four months.” Another judge said, “ETC shared examples of their strong commitment to the Johnstown community including providing materials to construct a sporting venue and sponsoring major events.”

Winners were announced on March 1, 2018 at a gala dinner in Pittsburgh. Additional information can be found at .

Previous winners included Infinity Tool of Benton, IL, a manufacturer of drilling consumables and drilling accessories, Command Energy of New Caney, TX, a supplier of drill pipe and drill stem accessories, and Worthington Industries of Columbus, OH, a diversified metals manufacturing company.

ETC has grown to become one of the biggest names in fluid storage and oilfield equipment in the oil and gas industry. ETC develops and manufactures a variety of products including ASME certified pressure vessels and a line of ETC-branded equipment for the upstream and midstream markets such as Vertical Storage Tanks or Legal Load Tanks, ASTs, Flowback Tanks, Frac Tanks, Mud Tanks, Open Top Tanks, Bullet Tanks, along with a variety of custom build tanks. Additional information can be found at

JWF Industries has been a one-stop, small business manufacturer for over 30 years. The company supports prototypes, low volume, and high volume build-to-print production on a variety of programs both nationally and internationally by designing, developing, and integrating products for original equipment manufacturers (OEMs), the Federal Government and the oil and gas industry.  JWF Industries has a wide array of capabilities in metal manufacturing and operates in 1,000,000 square feet in four Johnstown-area facilities.  The company is well-known for its expertise in fabricating, machining, welding, coating, assembly and project management.  JWF is a small business with less than 500 employees and is ISO 9001:2015 certified. Additional information can be found at

Top 100 People

Once again Bill Polacek, President and CEO of ETC and JWF Industries, has been named to “PA Business Central’s” Top 100 People List.

Mr. Polacek founded JWF Industries in 1987 as a process-based contract manufacturer with a wide array of capabilities in metal manufacturing. In 2011, JWF began manufacturing a variety of products for the oil and gas industry through a newly created division, Environmental Tank & Container (ETC).

Today the company has grown to employ nearly 400 in 1,000,000 square feet of manufacturing space. The company is well-known for its expertise in fabricating, machining, welding, coating, assembly and project management. For nearly 30 years, JWF has been providing these services to the commercial and defense industries.

Year after year, it has been Pennsylvania Business Central’s honor to celebrate the top 100 people in business and economic development who have learned through failures and successes how to develop both their organizations and communities.

Mr. Polacek founded JWF Industries in 1987 as a process-based contract manufacturer with a wide array of capabilities in metal manufacturing. In 2011, JWF began manufacturing a variety of products for the oil and gas industry through a newly created division, Environmental Tank & Container (ETC).

Today the company has grown to employ nearly 400 in 1,000,000 square feet of manufacturing space. The company is well-known for its expertise in fabricating, machining, welding, coating, assembly and project management. For nearly 30 years, JWF has been providing these services to the commercial and defense industries

Bill Polacek Receives VCI Humanitarian Award

Congratulations to ETC and JWF President and CEO, Bill Polacek, for being recognized with the Veterans Community Initiative (VCI) Humanitarian Award for his selfless service on a large scale and extraordinary contributions of a humanitarian nature and lifetime achievement.

Since 1993, VCI has served over 6,800 clients in job search assistance and career counseling in the Pennsylvania Laurel Highlands. VCI’s purpose is to enhance the lives and well-being of community residents-focusing on veterans and the veteran families. VCI emphasizes assisting with social and economic needs of those who are disabled, disadvantaged, physically and mentally challenged, unemployed and underemployed, substance abusers, and current and previously incarcerated.  VCI administers this support by assisting, caring, and advocating for our nation’s most precious resource-our veterans and military.